The Avengers Appeal

And continuing our Avengers post-mortem, The Wall Street Journal dug up a pretty interesting little tidbit today in a piece examining why Marvel’s newest film is pretty much printing money.

3) Multi-Generational Appeal: Characters like Captain America have been around since the 1940s; Thor, The Hulk, and Iron Man have been around since the 1960s. “The Avengers” felt fresh to kids, and was comfort food to adults. Half the attendees were over twenty five years old. 40 percent of the audience was female, so the film didn’t just appeal to boys.

I should say so. As I was sitting in the theater on Thursday night waiting for the movie, I couldn’t help but notice just how evenly split the gender ratio was. Good on you, Marvel. You’ve got yourselves a franchise we all can enjoy.