January 4th, 2015 and I’m already tired. Why? Because I am sick of it. Because I’m sick of death of having to constantly fight and ask for female representation in merchandise when there’s absolutely no good reason not to include it. Are you a fan of Star Wars Rebels and love the ENTIRE team? Well good luck finding merchandise that includes Hera or Sabine let alone both.
If this is sounding familiar, it’s because we’ve been through this before. We wondered where Black Widow was in all the Avengers gear after the film came out in May 2012 and then we asked again in August 2014 when Gamora was almost nowhere to be found. (Amy Ratcliffe detailed the latter over at her blog.) At this point, it’s an easy choice to call it a pattern of marketing (especially Disney in this situation) purposefully eliminating female characters from their products. This is hardly also a new battle for Star Wars. Those in the fandom will likely recall the uproar when Daisy Ridley was originally the only new woman in the Episode VII cast and then again when Hera and Sabine were not announced with the first wave of Rebels action figures. (And hey, that’s just the highlights from 2014.) Unfortunately, it looks like it’s time to start up a hashtag for #WheresHera.
Let’s take a look at some of the Star Wars Rebels merchandise out there. Over the weekend, I found myself at the Disney Store, a calendar mall stand, and Jo-Ann Fabrics. While this is not a comprehensive listing of places that sell Star Wars gear, I found the products there to be fairly representative of what I’ve seen other times.
I found this set of kids’ PJs in the Disney Store. Notice who’s missing?I don’t recall seeing anything with either lady on anything in the store but I DID see a girl of perhaps five eagerly grabbing for a Star Wars lunch box. Much of the rest of the items featured Darth Vader, clone troopers, and the Inquisitor. (It took effort not to explain the Inquisitor’s lightsaber to the confused dad holding it.)