The first person in line when I arrived at the Columbia Sportswear store in Seattle on Friday morning was well into his twenty-second hour in line. He knew what he had come for and he wasn’t about to risk losing out. HIs prize: one of the three limited-edition Columbia Echo Base Han Solo Archive Edition parkas (his choice: the size large) only available at select Columbia Sportswear retail locations. Continue reading
Just a few weeks ago, when high-end accessory brand Christian Louboutin announced their partnership with Star Wars: The Last Jedi, the news was met on a several fronts with a note of surprise. But for those of us plugged in to what’s going on in geek fashion, the addition of the top-end brand to the pantheon of geek-lady-targeted apparel and accessories felt like a natural progression of the movement—further proof of the rise in the legitimacy of adult geek women as a market force. With luxury brands such as Dooney & Bourke and Nixon wristwatches already making headway (and profits) in the geek-targeted space, it’s no wonder that other brands want in on the action.
Leading the charge in grown-up apparel and accessories has been Elhoffer Design, helmed by Los Angeles designer and costumer, Catherine Elhoffer. Since its inception, the brand has been at the forefront of the upward evolution of geek style from its humble beginnings in the graphic t-shirt aisle to today’s plentiful and stylish offerings. Continue reading